Business Planning for Microblading Artists

Microblading is a form of semi-permanent cosmetics that, over the last 3 years, has taken the nation by storm.  Overnight, we went from being an unknown form of beauty enhancement to having some of the strongest demand for microblading artists.  It’s with good reason that the demand is there because education is fairly cheap in comparison to other beauty industries.

A cosmetologist or esthetician will pay tens of thousands of dollars for their education while education in microblading usually costs anywhere between $3000-$5000. While other courses will also have hours to fill, most states do not require an apprenticeship. Nevada is an apprenticeship state and requires a 6-month apprenticeship to be completed. No hours are necessary to fill, empowering women who want to make a career change by giving them the opportunity to stay employed full time while completing the apprenticeship.  The most amazing aspect of all this, a microblading artist has a higher selling ticket item than the other fields.

With this increase in demand and the lure of financial security, many women are taking the plunge into business ownership, and we think that’s a beautiful thing.  What isn’t beautiful is seeing an aspiring artist fail at her career because she didn’t have a thought out plan for the development of her business. We all would love to have a line out the door for our services as soon as they open.  The reality is that there is a lot of competition out there and you have to be prepared. Here are a number of things we think you should consider in your business plan for microblading.

Financing

As we have already discussed, the price of a microblading education is a fraction of other beauty fields.  That doesn’t change the fact that you’re going to need some seed money. You’ll have to buy decorations, supplies, a good bed for microblading, money for marketing, and pay the rent.  You should save up to have a reserve of money as you begin your process of branding and marketing.

Training/Licensing

The first step to becoming a microblading artist is to take a certification course and apply for an apprenticeship if made necessary by your local health authority (Nevada requires a 6-month apprenticeship).  Complete all prerequisites and gain your body art card.

The Space

One of the most important things about your business is going to be its location.  Are you going to do a standalone facility or are you going to rent a space in a multi-use building like a sola salon? As an entry-level microblading artist, I always recommend you start small.  The average rent at a sola salon is about $1000 for a 10×10 space, all in. You don’t have to worry about any utilities or insurance, making it much easier to run your business. The space must meet health department requirements which include, but are not limited to, nonporous flooring and surfaces, a sink with hot and cold water, and at least 100 sqft of space.  You’ll want to keep your room tidy and to health department standards because surprise inspections regularly occur. Choose a space that has a good anchor. An anchor is another business in your immediate area that gets really good foot traffic. That’s free advertising! Imagine being right next to a Starbucks, for example!

Social Media

It’s a digital world and if you’re not in it, you’re left behind.  Get ready to dive into the social media marketing void and become an amateur photographer, amongst many other things.  Learning how to navigate the social media marketing world becomes one of the most important things you’ll have to learn in order to succeed.   

Website

Create a website.  Social media isn’t enough.  Every single credible artist out there has a beautifully crafted website dedicated to her business.  There is no substituting a well-made website

Having said that, get yourself a killer SEO guy as soon as possible.  Getting yourself up there in the ranks of google searches is a sure way to get people in the door for your services.

Find a good instructor that can help you!

We at NeenaJayBrows make sure every student has the business planning resources and support available as they begin their journey.  Check out our upcoming course dates!

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